This client came to us with a huge vision, what we sometimes would call delusional goals, and no understanding at all what selling on Amazon takes. They did not even have an Amazon selling account when we onboarded them, and they wanted to remain profitable at all times, which normally is not possible for launch.
Our first challenge was getting their “hangover cure” product approved by Amazon, then rapidly scaling the account. However, we had previous experience launching and scaling a similar product, so we were confident we could develop a storefront and listings that would perform.
Listing creation, Brand registry, Category application, product approvals, product, category and competitor research all go into creating the best listing possible with the highest conversions. After building out every part of the listing, we were ready to launch. The client wanted us to begin with conservative spending, as they did not fully understand how launching on Amazon differs from launching on Shopify. In our first two weeks post-launch we spent $418 on Ads and generated $2,835 with an ACOS of 14.7%.
This is where we really start to turn up the pressure. We paired external marketing efforts that the client did with our Amazon efforts to make them supportive of our launch, and we also really started to expand on ads during this period. Nailing down more what consumers want when they convert for this product. A major goal of ours during this time is to start ranking for our main selling terms, and aiming for the highest conversion percentage possible.
Increase in Revenue
In Ad Spend
ACOS
With initial traction and sales under our belt, it became time to scale. This phase was actually the hardest for our client, because they absolutely did not think Amazon was going to take off so well, so they struggled with inventory. We really pulled back on Ads, but built out the entirety of our full funnel Amazon approach, including storefront, A+content etc.
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This account had such success because of the pool of data we had from our prior experience with another anti-hangover product, as well as a tiered strategy with Amazon best practices and external marketing. As scaling has continued, we’ve generated over $86K in revenue for this brand, at an ACOS of 24.37%
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