AgelessLX is a supplement company that helps women age gracefully. Using their proven formula, they have helped over 50,000+ melt body Fat, build muscle & look younger.
Before starting with BAD Marketing In 2024, AgelessLX had not spent a single dollar on Google marketing, and their META campaigns were spending money on existing customers instead of new customers. Our challenge was taking over an account that did not have proper data and trying to scale this up as fast as possible.
We started off by making sure our funnels were properly structured with the correct exclusions to be able to acquire new customers. The problem with the account was that the existing customers are seeing our ads over and over again causing frequency to be over 4! To avoid that from happening, we excluded every warm audience and immediately saw frequency go down from 4.3 to 1.2 on TOF ads, and down to 2.24 overall.
The next problem we wanted to solve was crazy high CPMs. Every month from September through December we saw AgelessLX’s ad account having higher and higher CPMs. From $60 all the way to $197. This spiral had to stop. We knew the high CPMs were partly because of the 4+ Frequency that we solved during Phase One, and partly because of their website’s VERY low conversion rate of 1.2%. To increase AgelessLX’s conversion rate and consequently reduce CPMs, we developed a fully updated design of their product pages in partnership with our CRO team, focusing on a seamless and simple UX/UI and high-converting hero section. This new design also includes 3 upsells as you check out; a pre-purchase upsell triggered when a user adds to cart, and two post purchase upsells.
Increase in conversion rate
Increase in AOV
Increase in orders placed
With the website converting at a much higher rate and CPMs down, we began our creative testing process. Our goal was to test different creative concepts like:
The feature points ads produced winning results for us, and now we’re actively scaling variations of this ad with a budget of over $50,000 per month.
Our efforts for AgelessLX went far beyond simply “managing ads.” But it’s this holistic approach that makes successful and continuous growth possible. As we continue with AgelessLX, we are developing a new customer quiz funnel to better segment and target audiences, curating UGC videos and testimonials, and beginning their new partnership with our email team.
.png)
