AUDITS + STRATEGY

Digital marketing audits take a deep dive into one or more of your marketing channels.

I'll help you see what's working, what's not, and what just needs a bit of optimization.

WHY GET A MARKETING AUDIT?

Depending on the scale of your business, small mistakes or inefficiencies can add up to tens of thousands, hundreds of thousands, or even millions of dollars in wasted spend and lost revenue - and those losses compound over the years.

When's a Good Time for an Audit?

  • You want an objective analysis of an agency's efforts on your behalf, or you want to keep them from slacking by sending a clear sign that you're keeping an eye on things. Read about our conflict-free audit guarantee here

  • You've taken on responsibility for a new position, department, or marketing channel and you want help figuring out where things stand and where you should go from there.

  • You want a regular checkup and second opinion for your marketing efforts.

  • You're contemplating big changes and you want help assessing the risks and best path forward.

  • You just have a feeling there's room for improvement.

A Digital Marketing Audit Can Look At

  • Paid advertising campaigns including Google AdWords, Facebook, Instagram, Bing, LinkedIn, and more.

  • Search engine optimizaton and link building efforts

  • Social media and influencer outreach efforts

  • Affiliate program management and affiliate compliance.

  • Overall digital marketing strategy.

EXPRESS AUDITS

Not sure if you could benefit from a full audit? With an express audit, we can talk through your goals, history, and ongoing concerns, then take a high-level look to get a sense of how much you have to gain with a full audit - whether things are generally on track, or whether changes could bring about huge gains. Even if you're not in need of a full audit, we'll talk about the immediately obvious issues that would make a difference for your marketing efforts.

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AN EXPRESS AUDIT INCLUDES

INTRO CALL

30-60 minutes to discuss your brand, marketing efforts, and specific goals for the audit. 

EVALUATION AND NOTES

We'll get access to the necessary accounts, then review the campaign(s) in question to get an idea of what's going on.

REVIEW CALL

30-60 minutes to discuss my findings and recommended next steps. We'll also talk about the scale of any issues, and whether a deeper audit would be worthwhile.