One of the most commonly overlooked areas of digital marketing is how to integrate different campaigns and initiatives to ensure they all work together as efficiently and effectively as possible. That becomes especially difficult when you're dealing with a variety of outsourced agencies and providers who may be threatened or otherwise resistant to the idea of working together.

By analyzing how your teams could benefit from increased cooperation, then implementing systems to do that in a way that works for all involved parties, you can greatly increase the effectiveness and profitability of your current marketing efforts.


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